fundamenals   enhances your "branding" elements


Branding is the image your organization conveys. Simply put, your brand is your promise to your followers. It tells them what they can expect from your organization, and it differentiates you from your competitors. Your brand is derived from your mission, and demonstrates how your organization is to be perceived. 

Branding includes your logo, your tagline, and the images and the tone or voice used in your website, social media, appeals, newsletters, and brochures. 


When designing branding elements, fundamentals considers all of the following:

  • What is your mission and what benefit and/or services does your organization provide?
  • Who is your audience, and how do we best convey our mission to that audience? 
  • What qualities do you want your audience to associate with your organization?

 
Once established, fundamentals incorporates your brand in all marketing materials representing your organization.

 

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